Today's News by Jack Nerad for Driving Today

Snow Brings Flurry of Use for TrafficLand

Tuesday, March 2, 2010

The historic snowfall this winter in the mid-Atlantic region may have been a giant pain to commuters, but it proved a boon to live-traffic video aggregator TrafficLand.

The company saw record usage of its live-traffic video products across TV stations, local radio, TV, newspaper Web sites and its own site.

The company said its infrastructure was built specifically to handle peak-demand events like major snowstorms, and it was heavily used by federal, state and local public safety agencies, including first responders throughout the region affected by the storms, as well as by local and national TV broadcast partners such as CNN.

The company’s network includes video from thousands of traffic cameras in over 100 markets across the US, and it continues to expand as distribution agreements are finalized. The company works with state and local departments of Transportation in many metro areas across the US to provide traffic-camera video hosting, network integration and video quality monitoring services. Its public site is designed to help drivers avoid traffic congestion with free access to thousands of cameras.

“We are very pleased that our traffic video services were used by so many people and partners during this unprecedented winter,” said Lawrence Nelson, CEO of TrafficLand. “The word is spreading about the value of TrafficLand’s national traffic camera network and how useful it is to be able to see your real-time local road conditions.”

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